May 27, 2020 Virtual Data Rooms Presentation Matters
Visual Content Matters
No matter the type of work, professionals must understand the importance of visual content. From retail marketing to virtual data room management, visual content is key to attracting potential clients.
Why Visual Content Matters
Visual content increases interest and improves company messaging in a better way. In fact, people prefer visual content than text alone. Including visual content can boost how much a potential client remembers. In addition, visual content allows potential clients to quickly understand information. Below are four benefits to including visual content.
Four Benefits to Using Visual Content
1. Better understanding of the information: Picture images help people see your “data” rather than just reading about it. As the saying goes, “pictures speak a thousand words”.
2. People remember the information longer: According to the Social Science Research Network, 65% of people learn more through visual content than text. In other words, if information has visual content, people tend to remember the information.
3. Helps people quickly understand information: Maps, pie charts, calendars, and infographics provide more information in one picture than text alone. Additionally, the information is understood faster in one quick look.
4. Keeps people’s attention longer: Most people lose interest with words or text alone. Furthermore, visual content keeps potential clients hooked and wanting to learn more about the information.
Summary
In today’s online world, potential clients will lost interest if information does not have visual content. In addition, businesses sharing their message on the web or showing complex data sets should use the power of visual content. As a result, visuals capture and keep the attention of people online.
Closing
As shared in the previous blog, this economic downturn is a good time for virtual data room managers to update their custom data room site. Now is is the time to think about adding more visual aids to content, layout and virtual data room sites.
Author: Allison Mooney, idrShare, LLC Marketing and Communications Director
About idrShare
Mickey Henry is the owner of idrShare, LLC and supports investment banks, advisory firms and corporations by building and hosting customer designed virtual data rooms. Mr. Henry has over 20 years’ experience in providing customizable virtual data rooms and focused support to his clients.