Jun 24, 2020 Virtual Data Rooms Presentation Matters
Font Matters
Often overlooked, fonts play an important role for virtual data rooms and other websites in setting the tone of presented text information. As shared in the previous blog, visual content, will interest a viewer to read text information. However, since the text is the major source of information, the font needs to be appealing and carefully selected.
When creating a virtual data room or another website type, the font of the text should be matched to the design and objective of the website. Font types and colors can make people feel many different emotions such as friendly, reliable, clean, modern, and unique. From online retailer sites to virtual data rooms, the font is what helps promote the value of your web content. In addition, the font will improve the chances of successful communication about your product or service offering.
Why Font Matters
There is a reason there are so many font selections in a typical drop down list of fonts. Fonts are just as important as visual content when capturing and keeping the attention of potential clients and customers. The font must be in line with the design of your website and your company messaging. Below are six reasons why font matters:
1. Font is channel of communication.
The font determines the type of information provided. The placement of visual content, colors and font communicates a “look and feel” with potential clients or customers. Fonts can be selected to communicate serious business content or more light-hearted fun and entertaining content. Digital Synopsis has over 100,000 subscribers and provides a platform to show their products and services. This site provides many font type choices and describes what they mean and how and when to use them.
2. Font attracts potential clients and customers.
Similarly to presenting graphic and image content, selecting the correct font is another key to good messaging. For virtual data rooms, the font should be appear at first glance as inviting. Thus, if it seems inviting, it will encourage the viewer to continue reading content about the proposal or offering.
3. Font holds the reader’s attention.
Font type will not only attract potential clients and customers but helps keep their attention on the subject matter. Just by highlighting text or changing a font, one can make mundane information seem attractive and interesting.
4. Font establishes order of importance.
Using different types of font and font sizes will display the information according to importance. Using larger font sizes will help highlight important topics and help viewers understand what information to pay close attention. Don’t overuse large font type or it will lose its importance.
5. Font reflects professionalism
Some font types reflect professionalism. These types of font will gain the trust of potential clients and customers. For instance, to communicate a clean and objective “feel”, one should consider arial, helvetica, century gothic, calibri, and verdana as potential choices.
6. Font creates and builds recognition.
Consider using the same font styles for all media so that viewers identify it when they see it in your online site or virtual data room. A font pattern will add value to your company brand. Font types will help potential clients and customers recognize your branding and will provide a consistent user experience as they make repeat visits to your site.
Summary
Fonts help set the tone, order of importance of text information, and branding of content. Consequently, if font is not considered, potential clients may lose interest in a website or service like a virtual data room. In addition, the type of font will impact the site visitor experience. Therefore, businesses communicating specific messages on the web or sharing complex data sets should always think about the font. To learn more about the psychology of fonts, read this study that breaks down font traits in certain contexts, https://www.nickkolenda.com/font-psychology/.
Virtual data room managers that work with a customizable virtual data room provider should keep in mind font styles and sizes. The end goal is to keep potential investors interested in your online content long enough to easily understand it.
Author: Allison Mooney, idrShare Marketing and Communications Director